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Torrents : [Business/ Marketing] Selling the Invisible - Harry Beckwith
 

Torrent name:[Business/ Marketing] Selling the Invisible - Harry Beckwith

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Leechers:0

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Total size:161.62 MB

Torrent added:2012-05-31 21:18:10

Info hash:B4011141EAE2918EBFD93B8F628ED0BCAB246FFC


Description:
 

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

Greatness May Get You Nowhere
Focus Groups Don'ts
The More You Say, the Less People Hear &
Seeing the Forest Around the Falling Trees.

Amazon Link: http://www.amazon.com/Selling-Invisible-Field-Modern-Marketing/dp/1600241018/ref=tmm_abk_title_0

Download utorrent client from http://www.utorrent.com/ before downloading from below magnet link

magnet:?xt=urn:btih:B4011141EAE2918EBFD93B8F628ED0BCAB246FFC


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